基于利益相关者博弈均衡背景下的旅游新景区开发动力分析——以平顶山清水河景区的开发为例

Analysis of the Exploration of New Scenic Spots Based on the Game Balance of Stakeholders——A Case Study of the Exploration of Qingshui River Scenic Spots in Pingdingshan City

以博弈均衡理论为基础,以平顶山市清水河景区为案例,通过对"人的系统"中各利益相关者的实地调研和走访,从博弈论的角度探讨了各利益相关者之间的博弈行为及其博弈均衡.研究表明,只有顾全各利益相关者的利益追求和利益最优化,保证多方利益的协调,才是旅游新景区开发的最佳途径.

Based on Game Theory and the case of Qingshui river scenic spots, the article discusses the game behavior and game equilibrium of stakeholders through the investigation and interview to stakeholders of ＂human system＂. The study indicates that taking care of the benefits sought tendency and interest maximization of different stakeholder is the best way to new scenic spots exploration, thus proving a new approach to the new scenic spots exploration.