本土企业的奥运战略误区

Domestic businesses misled with Olympic marketing strategy

我们的赞助企业要么是出于感情冲动,将奥运视作简单的商机,要么是因缺乏经验。

Chinese sponsors tend either to regard Olympic Games as an ordinary marketing opportunity and take impulsive actions or fail to recognize its huge brand potential and make profit from the market due to their inexperience.