理学诚信思想与现代儒商人格的塑造

The Influence of Rationalistic Concept of Sincerity and Credit on Modern Scholar Businessmen's Personality

在理学思想体系中,诚、信是两个不同的伦理范畴。诚看作是天理的根本道德属性,是道德的形上本体,而信只是诚体之用,是人伦日用的实践法则。诚信道德的合理性是建立在天道与人道合一的基础上,体现了理学诚信理论建构由体达用、体用合一及由天及人、天人合一的思维向度。理学诚信思想为现代儒商诚信尚德的形象塑造奠定了价值信仰和理论基础。

In the system of rationalistic concept, sincerity and credit fall into different ethic categories. Sincerity is regarded as the essential feature of nature and the metaphysical ontology of morality, while credit is considered to be the practice of sincerity and the rule for the daily practice of ethnics. The rationality of sincerity and credit is based on the consistence between natural laws and human laws, which perfectly reflects rationalists＇ concept of putting ontology into practice, deducing humans＇ features from nature and pursuing the harmony between nature and human. The rationalistic concept of sincerity and credit has laid a solid theoretic foundation for the image-building of modern scholar businessmen.