乡村旅游与乡村发展——从文化经济学考察乡村经济发展

Rural Tourism and Rural Development——A study of the rural economic development based on the cultural economics

现代社会随着物质需求的满足,商品中"文化"的价值随之增长。乡村旅游作为一种文化产业在近几年发展迅速,乡村旅游的发展最为重要的基础在于人们对"文化"价值诉求的增强。乡村旅游开发的实质是为游客提供"文化产品",即"卖的是文化",因此文化的多样性、独特性在乡村旅游发展中具有决定意义。同时,文化的保护和传承需要经济的发展,只有经济发展了,旅游目的地居民才有足够的时间和资金来保护传统文化。文化、旅游、经济成为乡村旅游发展中具有内在紧密联系的三个环节。

With the satisfaction of material needs in the modem society, the need for ＂cultural value＂ in the commodities will grow. Rural tourism as a cultural industry has developed rapidly in recent years. The important factor for its development results from the increasing people＇ s demands for higher value of ＂culture＂. The development of rural tourism is, in essence, to provide ＂cultural products＂, that is ＂selling culture＂ to tourists. Therefore, the cultural diversity and the uniqueness of the development of rural tourism are decisive. At the same time, cultural heritage protection and economic development needs economic development. Only when it develops well can the people in the tourism destinations have sufficient time and funds to practice the traditional culture. In a certain sense, culture, tourism, and economy are the three closely linked factors in the development of rural tourism.