立足地方资源优势 构建张垣品牌经济战略的思考

On the Strategy to Construct the Brand Economy of Zhangjiakou Rooted in the Local Resources

立足地方资源优势,树立张家口的品牌形象,构建品牌战略,是张家口在促进地方经济又好又快发展过程中提出的战略决策。如何依托地方资源,发挥资源优势,构建品牌战略,这是我们需要深入思考的问题。

It is regarded as the strategic decision in the process of the efficient economic development for Zhangjiakou to construct the brand strategy, namely, the brand images should be established based on the local resources. Yet how should the local resources be exploited？ How should the resources advantages be made use of？ How should the brand strategy be constructed？ These are the questions demanding further consideration, which the paper is aimed at.