旅游地发展创新理论与实例研究——以江苏周庄为例

On Development Innovation of the Tourism Destination——A Case Study of Zhouzhuang in Jiangsu Province

本文探讨了旅游地发展创新的最佳时机、原则、程序与一般模式,分析了周庄旅游发展创新的必要性,并从理念形象、旅游产品两个方面探究了周庄旅游发展创新的途径与思路,最后对周庄旅游发展创新的效果进行了分析与展望。

This thesis brings up the optimum time, principle, procedure and general model of the destination development, analyzes the necessity of tourism development innovation in Zhouzhuang, and probes into the overall direction of tourism development innovation in Zhouzhuang on the basis of mind, image and product. In the end the innovation effect is analyzed.