房地产开发企业的竞争优势变迁

The Changes of Competitive Advantage of the Real Estate Development Enterprises

我国房地产开发企业凭借高的区域性行政壁垒、巨大的市场需求、市场信息不对称等有利的企业外部因素,短时间获取巨额利润。但是,随着房地产企业跨地区竞争和国际资本的进入,竞争日趋激烈,政府在土地供应方面进行着市场化改革,房地产开发企业的外生性竞争优势不断消亡,企业发展将逐渐更加依赖内生性竞争优势。本文将对我国房地产开发企业的竞争优势变迁规律进行研究,揭示在环境推动和企业自我进化两种力量之下房地产开发企业竞争优势的变迁趋势。

In our country, the real estate development enterprises gain huge profit relying on the advantageous exterior factors of the enterprise in a short time, such as the high regional administrative barrier, the giant market demand, the asymmetric market information. While, in one side, the competition is day by day intense along with the trans-region competition of the real estate enterprises and the entry of international capital. In the other side, the government is carrying on the marketability reform in the land supply. The real estate development enterprise＇s competitive advantages from exterior factors are withering away unceasingly. The enterprise＇s development will gradually rely on the endogenetic competitive advantages more than ever. Through the research to the change rules of the competitive advantages of the real estate development enterprises in our country, this article will reveal the change tendency of the competitive advantages of the real estate development enterprises under two strengths of the environment impetus and the enterprise self-evolvement.