摘要
采用因子分析和多元logistic回归模型对消费者寿险购买意向的影响因素进行了实证分析。研究结果表明,影响寿险购买意向的几大因素依次是:对寿险的认知程度、经济状况、参加极限运动的频率、对未来生活的担忧程度和寿险购买经历。
An empirical research on the factors affecting consumers life - insurance purchase decision is performed through factor analyze and generalized logistic model. It finds that the cognition about life - insurance, economic condition, the frequency of taking part in risk activities, the extent which consumers worry about future and the life - insurance purchasing experience have significant positive effect on life - insurance purchase decision in turn.
出处
《软科学》
CSSCI
2008年第4期8-12,共5页
Soft Science
基金
国家社会科学基金项目(06XJY020)
