顾客感知价值及其驱动因素的研究述评被引量：2

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摘要激烈的竞争迫使企业将寻求竞争优势的目光从企业内部转移到企业外部——顾客,企业为顾客提供优异价值的能力被视为20世纪90年代以来最成功的竞争战略之一。而顾客感知价值有哪些因素驱动却一直没有一致的结论。以国内外文献中研究行业及研究对象为线索,对顾客感知价值的概念、驱动因素的构成等研究成果进行了梳理和评价,同时指出了研究局限和未来研究方向。

作者焦丽娜江若尘

机构地区安徽财经大学研究生部安徽财经大学商务学院

出处《冶金经济与管理》 2008年第2期35-38,共4页

基金教育部新世纪优秀人才支持计划2007年(NCET-07-0001) 国家社会科学基金项目(06BJY095).

关键词顾客感知价值感知利得感知利失驱动因素

分类号 F270.3 [经济管理—企业管理]

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参考文献13

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