消费经济视觉中的体育明星及消费文化功能

Research on the Sports Star and Consumption Cultural Function in Viewpoint of Consumption Economy

体育明星作为消费文化时代的大众文化消费产品,以其独特的人格魅力和潜在的经济、文化价值,吸引着人们的情感投入,并满足着人们对旺盛生命力的审美需求。体育明星是连接个体消费者和文化世界的大众媒介;消费与体育明星的紧密结合作为一种文化现象反映了社会转型期人、社会和文化之间的双向互动和意义建构。

Sports star is a mass consumption culture product in time of consumption culture. Its special personality charming and potential values of economic and cultural attract people＇s emotion investments. It satisfies people＇s esthetic demands for exuberant vitality. Sports star is a mass media to connect individual consumer with cultural world. The closed connection between consumption and sports star is a kind of cultural phenomenon. It reflects the two-way interacting and significance constructing of people, society, and culture in social transforming times.