北京2008奥运纪念品论析

Analysis on the Souvenirs of Beijing Olympic Games in 2008

奥运纪念品主要有三种形式:奥运纪念币、奥运纪念邮品和其他类型奥运纪念品。从参与奥运的人数以及中国传统文化的巨大资源看,奥运纪念品市场存在着巨大的潜力,为此需要有相应的纪念品市场开发对策。针对北京2008奥运纪念品的开发,提出下列建议:奥运纪念品的市场开发和经营要积吸取前几届奥运会的宝贵经验;遵从市场规律;市场开发要兼顾一般纪念品的特点。

Olympic souvenirs mainly have three forms, just as the Olympic commemorative coins, commemorative issues in the Olympic Games and other types of Olympic souvenirs. From the number of people participating in the Olympic Games as well as traditional Chinese culture enormous resources, Olympic souvenirs are tremendous potential, it needs a corresponding souvenir market exploitation countermeasures. Surveying Beijing 2008 Olympics souvenirs exploitation, the Olympic souvenirs market development and operation should imbibe the previous valuable experience of the Olympic Games; complying with the laws of the market; market development must take into account the characteristics of the general souvenirs.