在竞技体育商业化进程中建立正确的竞技礼仪观刍议

Dicussing on Establishing the Correct Convenance in Process of the Competitive Sports Commercialization

采用文献资料方法,论述了体育商业化的主要表现形式,认为体育商业化在对体育比赛带来一些积极作用的同时,也对体育比赛竞技礼仪产生了冲击。认为要促使体育比赛的健康发展,须在比赛中弘扬人文精神,回归竞技本质;采取措施促使竞技礼仪规范化;同时建立和完善相关法律制度,在实践中建立正确竞技礼仪观。

Using the methods of documentary, the author elaborates the main representation patterns of the sports commercialization, although it brings certain useful function, but impact on the sports etiquette. However, to promote the healthy development of sports competition, we should emphasize the humanistic spirit and reunification of the competitive nature; some suggestions for promoting the standardization of the athletic etiquette, establishing relevant legal system and a proper competitive etiquette in practice are proposed.