谈寺院的商业化旅游运作——以河南嵩山少林寺为例

On the Commercial Operation of Temples as a Tourist Sight Spot

随着市场经济的发展,提供商业服务成为当前中国寺院发展的一大趋势,文章以少林寺为例,在分析寺院商业化旅游运作现状及存在问题的基础上,提出了寺院商业化旅游运作的对策。

With the development of marketing economy, It is the new trend to provide the tourists the commercial services during their visiting the temples in China. Taking Shaolin Temple for example, the article analyses the current situation of the temples＇commercial operation . Several suggestions are offered regarding how to carry out the commercial operation for the temples as a sight spot .