基于网络时代的高校校报传播力分析

Wed-based Communication Power of University Newspaper Analysis

本文借助传播力理论,分析了在校园网络出现之后,高校校报所面临的竞争态势以及其存在的问题。围绕这些问题,同时结合校报的一般特征,提出了加强高校校报传播力建设的若干对策和措施。

Using the communication power theory, the paper begins with the discussion of Internet＇s growing impact on university newspapers, followed by the analysis of features of university newspaper with a number of effective countermeasures.