中小企业新产品品牌建立的研究

Research on Brand Establishment Of New Product on Medium-and-Small-Sized Enterprise

我国中小企业正在不断的蓬勃发展,但在发展过程中,中小企业注重的是企业的经济效益,而忽视了企业产品品牌的建立。中小企业要谋求长远的发展,必须从现在开始,建立企业新产品品牌。本文从我国现阶段中小企业的发展新产品品牌的现状出发,分析当前存在的问题,最后提出相应的新产品品牌建立的对策。

The vigorous development of China＇s medium-and-small-sized enterprise are continually. But in the course of de- velopment, medium-and-small-sized enterprise pays great attention to the economic efficiency and neglects the establishment of product brand. If medium-and-small-sized enterprise wants to seek the long term development, it should establish new product brand from now on. This article analyzes current existence questions from present situation about brand establishment of new product brand on medium-and-small-sized enterprise. Finally, put forward some improving measures to establishing the new product brand of medium-and-small-sized enterprise.