我国保险经纪市场发展研究

保险业越发达,保险中介越重要。保险市场的发展给经纪市场提供了发展空间。保险经纪公司要快速发展,就要理顺其与保险公司之间的关系,改变保险市场单边运作格局。保险经纪人在专业化分工业务流程中承担了前端的客户开发、风险评估、方案设计和后端的客户跟踪、理赔服务、防灾防损等业务职能。保险经纪公司要调整好自己的战略定位和发展方向,以引导保险客户,引领经纪市场,满足保险市场深层次需求。

The more developed the insurance industry, the more important the insurance intermediary will be. The current development of the insurance market offers growing room for the development of the brokerage market. For brokerage firms to grow rapidly, they need to streamline their relationship with insurance companies and change the current situation of unilateral market structure. In terms of job division in the operational process, the insurance brokerage takes on the functions of client prospecting, risk appraisal, plan design at the front end and client follow-up, claim settlement and loss prevention at the back end. Insurance brokerage firms should readjust their strategic positioning and direction of development to guide insurance clients and create a brokerage market compatible with deeper-level demands of the insurance market.