男士洗护用品市场迅速走红

Rapidly development of men′s personal care product market

论述了目前男士洗护用品的市场概况以及发展趋向。随着人们消费观念的不断提升以及消费水平的提高,男士美容护理已经成为一种新概念或者说是一种新的生活方式,男士化妆品和美容护理品的消费市场呈递增的趋势。分析了我国男士化妆品消费市场中对中高档品牌的需求,以及国际大品牌的进入对我国男士化妆品市场的影响。并对我国男士洗护用品市场的发展前景进行了展望。

The market situation and the development trend of men′s personal care market are related. Now, men′s beauty culture has become a new concept or a new life style with people′s consumption level raise and the rising of people′s living standard, the market of men＇s cosmetics is increasing. The demands of men＇s high-brand market in China and also the effect of the international brands entering on cosmetic market are analyzed. The foreground of our men′s personal care product market is prospected.