网络新闻专题的功能分析

An analysis of the function of specialized news report on the internet

信息时代,网络新闻竞争的焦点将不再是单纯拼抢独家新闻,而在于如何报道和诠释层面上,网络新闻专题的崛起正好与这种趋势相契合。文章从"充分认识社会现实"、"培育社会舆论空间"、"营造媒体品牌"等角度探讨了网络新闻专题的作用与功效。

In information era, the internet new competition has been increasingly focused on effective conveying and interpretation of news idea, rather than the pure exclusivity on the topic itself, and this has been well prorooted by the popularity of specialized news reports on the internet. The function of such news reports is discussed in detail through assorted viewpoints arranging from deep reflection of society reality, growing the public voice to cultivation of media brand.