浅谈中国汽车设计的本土化需求

A Brief Talk on Indigeneous Demand for Auto Design in China

根据中国汽车设计界以及社会的现实状况,从用户、社会、企业等角度分析了中国的汽车设计,提出中国汽车设计的前进方向是本土化,汽车设计师实施汽车设计时要融入更多文化和情感,引导消费者的消费观念和审美观念的正确发展。

In light of the auto design community and the reality of the society, the article analyzes auto design in China from the perspectives of the users, society and enterprises. The author proposes that auto design in China should advance towards indigenization. Auto designers are expected to integrate more culture and emotion in the implementation of auto design, leading the consumption and aesthetic concepts of the consumers into the right track of development