服装品牌网站页面设计

Web Page Design on Fashion Brands

服装品牌网站页面设计是服装网站艺术设计的重要组成部分.针对设计艺术学研究定性描述较多而量化研究较少的现状,应用设计艺术学、服装学和统计学的原理及方法,在讨论服装品牌网站页面设计的基本要求的基础上,利用主成分分析和Logistic回归分析等数学方法对网站样本进行定量分析,寻求服装品牌网站页面设计的基本规律.研究取得如下结论:服装品牌网站的页面设计具有基于目标消费者心理需要、服装品牌构成和网站媒介特质的设计要求.其可分为10个构成因素,具有独到的构成模式.主成分分析表明,服装品牌网站页面设计因素可以有4个主成分来描述,并各有意义.Logistic回归分析表明,页面设计具有与各衡量指标密切相关的4个正相关和1个负相关的关系项设计要素,其在页面设计时需要根据相关属性给予优先考虑.

Web page design is an important part of the website design of fashion brands. The goal of this research is to summarize the basic prindples of web page design of fashion brands based on quantitative analysis methods such as principal component analysis and logistic regression analysis to make up for the lacking of quantitative analysis in the study field of design. Here are .some tentative conclusions： web page design should meet several requirements such as the need of their target customers, the brand construction and the characteristics of the website- They can be divided into ten elements by unique mode. According to principal component analysis, the element of web page design can be described hv four principal components with individual meanings. According to logistic regression analysis, four positive correlation elements together with one negative correlation element which were closely related to the measuring index should be given the priority according to their correspondent attributions.