电子商务与广州会展业的创新

On Electronic Commerce and the Innovation of Guangzhou Exhibition Industry

广州会展业的发展既有先天的优势,也有自身的弱势面对新的竞争与挑战,广州会展业的发展应立足创新,充分利用现代电子商务技术,努力推进会展电子商务的主动营销。

Guangzhou exhibition industry has not only congenital superiority but also his own weakness. Facing new competition and challenge, the development of Guangzhou exhibition industry should be based on innovation, tully using the modern electronic commerce technology, diligently advancing the initiative marketing of electronic commerce of exhibition industry, structuring the information system of the good faith in the electronic commerce of exhibition industry and its service platform.