试述明代广告发展的原因

The primary reach on the development of the advertisement in Ming Dynasty

明代在中国历史上是一个特殊时期,商品经济高度发展,并出现了资本主义萌芽,君主专制制度进一步强化,达到了历史的顶峰。在这样的社会背景下,明代广告的发展受到商人阶层社会地位变化、全国统一市场形成、白银货币大量流通等经济因素的影响而达到一个新的高度。

The Ming Dynasty is a special period in the history of China.Its commodity economy is highly developed and the rudiments of the capitatism appear. The system of autocratic monarchy is strengthened and reaches the summit of history. Under such a background , the advertisement in Ming Dynasty gets tremendous development, and reached a new height in the Ming Dynasty