顾客关系管理在高校学生管理中的应用研究

The Application Research of Customer Relationship Management in College Student Management

学生管理工作者要真正理解顾客关系管理(CRM)中以"顾客"为中心的思想,必须将工作重心从"学生管理教育"拓展到"促进学生发展"上来,用全新的视角去观察、了解学生这一特殊的顾客群体,充分尊重学生的人格,保护学生的积极性,建立一个平等和双向互动的新型的管理者与被管理者关系。通过对顾客关系管理的基本概念、核心内容及核心思想的介绍,以及时高校学生管理应用顾客关系管理应做好的基础工作的分析,提出高校学生管理中应用顾客关系管理应注意的事项。

The staff of the students＇ management should really understand the core thought of “customer” in the customer relationship management （CRM）, they also should transfer the focus of work of “the student＇s management education” to “promote the development of student”. From the new visual angle to observe,understand this special customer group of students, respect the personality of student fully, protect the student enthusiasm, establish a new administrator relation of one equal and two-way interaction between staff and student.The article analyzes the basic conception, key content and the core thought of customer＇s relation management,and analyzes the basic work what college student management applying customer relationship management should do, and put forward we should be paid attention to apply the university students customer＇s relation management while managing.