摘要
电视媒体对网络语境的适应经历了从俯视到迎合的过程.《武林外传》的成功表明,在日益成熟的网络语境中,电视媒体对后现代主义风格的合理运用可能会争取到大量网络用户对电视屏幕的回归.为避免网络语境和后现代主义的消极影响,电视媒体应坚持社会责任感,理性选择前行方向。
Since the 1990s, the adaptive response of television media to the Intcrnct context has changed from pretension to combination. The popularity of My Own Swordsman indicates that those television shows in post-modernistic style may win over large numbers of web-surfers back to bc TV-andicncc again. To avoid the negative effect of the Intcrnct context and post-modernistic style, television media should kccp on with the responsibility for society and decide where to go rationally.
出处
《东莞理工学院学报》
2008年第2期105-109,共5页
Journal of Dongguan University of Technology
关键词
网络语境
电视媒体
后现代主义
武林外传
intcrnct context
television media
post-modernism
My Own Swordsman
