摘要
曾几何时,上游厂家甩开渠道直插终端,是产业链最时髦的"趋势"。但多家身处逆境的家电厂家,今日却不约而同将重建渠道作为了脱困法宝。而我们更注意到,更多行业的上游厂家,已在重新重视渠道,重新结盟渠道,使用多种模式谋求厂商双赢。
Not long ago, the most fashion trend of industry chain is to neglect the channels, but focus on the terminal. Since 2007, a few consumer appliances in trouble use the recreating of channel as the weapon of reversing the situation. And we have noticed , more and more factories in other industries start to reconsider the channel, try to seeking a win-win model between factories and stores.
出处
《中外管理》
北大核心
2008年第5期34-35,34+8,共2页
Sino Foreign Management
