辽宁省传媒产业价值链构建分析

Development of the Media Industry Value Chain in Liaoning Province

为研究辽宁省传媒产业价值链构建问题,从分析传媒产业价值链的定义及其休闲娱乐等核心价值入手,认为新媒体的迅猛发展、受众碎片化和传媒利益长尾化等决定了传媒产业价值链构建是辽宁省传媒竞争和发展的必然趋势,分析了辽宁省传媒产业价值链构建的阶段性问题,即传媒产业价值链构建需要经历3个阶段,辽宁省传媒多数尚未开始产业价值链构建,部分处在产业价值链构建的第1个阶段.

In order to investigate the development of the media industry value chain in Liaoning province, the paper introduces definition and core values of media industry value chain. The rapid development of new medias, audience fragmentation and the benefit of media lead to the inexorable trend of media industry value chain construction. At last, analysis of the development stages of the media industry value chain in Liaoning province was conducted. There are three periods in the media industries value chains development. Most of the medias in Liaoning province haven＇t their own industry value chains, and some of them just on the first period.