中国职业篮球联赛运作环境研究

A Research on the Management Environment of Chinese Professional Basketball League

本文对中国职业篮球联赛运营环境进行初步分析,探讨其内、外环境的组成因素、规律和作用。认为中国职业篮球联赛应该积极适应外环境的影响,合理改造和配置内环境的有关因素,利用一切有效资源,促进联赛的可持续发展,从而提升中国篮球运动的整体实力。

The paper tries to conduct a preliminary analysis on the management environment of the Chinese Professional Basketball League and the component elements, functions and laws of its internal and external environment. It is concluded that in order to improve the overall level of China＇s basketball sports, Chinese Professional Basketball League should actively adapt to the changes of the external envlronment,remake and reconstruct the relevant components of its internal environment appropriately and bring about a sustainable development of the League by making a full use of all effective resources.