传媒对残疾人体育的报道取向研究

A Research on Media Report Trend on Sports for the Disabled

近年来,体育信息传播和体育新闻学研究的兴盛却未能惠及残疾人体育报道;残疾人体育的热发展却遭遇媒体的冷处理。从分析雅典残奥会报道入手,通过媒体对雅典残奥会和雅典奥运会报道的多方面比较,发现媒体对残疾人体育的报道主要集中于重大残疾人体育赛事期间,但投入力度较之一般体育报道少之又少,远远不能满足残疾人体育发展的要求。基于此种现实困境,提出了把残疾人体育报道作为体育报道的一个重要领域,媒体要全面客观报道我国残疾人体育的发展现状,引导人们认识真正的残疾人体育,在全社会的范围内营造起一个了解、关心和支持残疾人体育和生活的和谐友爱的环境。

In recent years, although the research on sport-news broadcasting and sport journalism has become flourished, it has not included the area on sports for the disabled. The prosperous development of sports for the disabled meets with the cold treatment of the media. After analyzing the sport reports about the Athens Paralympics and comparing different aspects of the sport reports of Athens Olympics and Paralympics, the authors find that the sport reports on the disabled mainly focus on important sports events of the disabled and the input is much less compared with that of general sport reports, which can not meet the needs of the development of the sports for the disabled. Based on the situation,the authors propose that sport reports for the disabled be regarded as a critical reporting area and they should be reported fully and objectively to present the developing status of sports for the disabled so as to guide the public to understand the true situation of sports for the disabled and to create a harmonious atmosphere of knowing, caring, and supporting the sports for the disabled.