论全球化背景下中国制造业企业的持续发展

On Chinese Manufacturing Enterprises' Sustainable Development in the Global Context

全球化浪潮的不断兴起预示着全球化新时代的来临,日益呈现出的经济、市场、制造全球化已成为其主要特征,这对于被席卷入其中的中国制造业企业而言,走向全球化谋求持续发展已极具必然性与重要性。结合对较为成功、典型的海尔、格兰仕、TCL全球化发展模式的分析,揭示出中国制造业企业持续发展需紧抓的一些关键着力点,以期为中国众多制造业企业参与全球竞争、获取持续发展提供一定的指导与参考。

The rising tendency of globalization has predicted the advent the gradual presence of economic, market and manufacturing globalization has of the new era of globalization, and already become its main characteristics, and to those Chinese manufacturing enterprises being involved into the tide of globalization, it＇ s very inevitable and important to move towards globalization to obtain sustainable development. Combining the analysis of the comparative successful and typical global development models of Haier, Galanz and TCL in China, we deep reveal some key points which need to be firmly grasped in Chinese manufacturing enterprises＇ tending towards globalization to obtain sustainable development, and expect to offer some references to many Chinese manufacturing enterprises＇ participating global competition and obtaining their sustainable development.