摘要
将近代上海建筑期刊的广告图像置于商业化都市背景中进行分析,在媒介的作用下,建筑期刊所刊登的广告图像使建筑产品成为"摩登时代"的象征,并暗示了一种现代生活方式和价值观念。
The advertising images of architectural periodical are studied in the social background of 1920s-1930s Shanghai, when the commer- cial culture was popular. And the study shows that in these imaages, the architectural products was not only symbolizing the ＂Modem Times＂, but also suggesting a kind of life style and values.
出处
《山西建筑》
2008年第13期221-222,共2页
Shanxi Architecture
关键词
建筑期刊
广告图像
摩登时代
architectural periodicals, advertising images, modem times
