浙江省中学生体育消费结构的调查分析

Sport consumption structure of middle school students in Zhejiang province

以浙江省在籍的中学生为研究对象,采用问卷调查法、数理统计法等研究方法,对浙江省中学生的体育消费结构进行调查。研究结果表明:通过R-型因子分析,得出目前浙江省中学生体育消费的结构主要有3类,按先后顺序依次为实物型体育消费、参与型体育消费和观赏型体育消费;目前仍以实物消费为主体,其中以体育服装所占比重最大;不同性别、不同学段、不同学校类型、不同收入地区中学生在体育消费结构方面均具有一定的差异性。

With the research methods of interview investigation, questionnaire investigation and statistics, this paper demonstrated the sport consumption structure of middle school students in Zhejiang province. It proposed three parts that constitute the current sport consumption structure of the middle school students,such as sport product consumption,participation consumption and appreciation sport consumption. The sport product consumption made up the biggest part of the sport consumption structure. The students＇ sport consumption structure varied with different sexes, grades, school types and areas.