高校市场营销专业学生营销实践能力培养研究

The Study of Colleges and Universities Marketing and Sales Special Field Students' Practice Ability

本文首先界定了营销实践能力的含义和构成,然后着重分析了我国高校营销专业学生实践能力缺乏的原因,并针对营销人才实践能力培养中存在的问题提出相应的解决的办法。

The main body of this paper first has fixed the boundary the camp pin carries out an ability＇s import and formation, and then emphasize analyse the cause that the camp pin special field students of our country colleges and universities, be aimed at the problems in the cultivation of camp pin talented person carries out an ability, bringing forward corresponding solving.