现代消费心理引导下的界面设计

The Interface Design with the Guide of the Modern Consumption Psychology

消费者按照自己的意愿选择商品和服务,商品和服务必须以消费者为中心来设计,以设计来提高产品竞争力。近几年来国内企业开始认识到界面设计的重要性,纷纷成立界面设计部门。优良的"界面设计"对消费者在视觉、功能、使用、精神上发挥作用。界面设计还将引领合理消费新潮流。

Along with the keen competition in this market, costumers choose the merchandise and service according to their desire. Therefore, the market and the products must be consumer - centered. It means that more and more products need the interface design. Recently, some corporations are aware of the value of inter- face design that a fairly interface design can play a positive role on the vision and mentality of the consumers as well as the products＂ function and use. Most of them found a special interface design department. However, some mistake recognitions about interface design happen. In the thesis, I will explore the definition and content of interface, sum up the current consume mentality and analyze the interface design as well as its development trend.