摘要
图书馆理应引入营销理念,学科馆员应借鉴营销策略,重视产品和品牌策略的应用,注重沟通技巧的培养,加强口才的锤炼,提升自己的工作能力。
We consider that we should introduce the marketing concepts into subject service. The subject libraxians may pay attention to usage of marketing and brand strategies, cultivation of communication skills, and excise of speech skills to promote our work ability.
出处
《现代情报》
北大核心
2008年第4期18-19,共2页
Journal of Modern Information
关键词
营销
学科馆员
学科化服务
marketing
subject librarians
subject service
