摘要
基于"中国流通企业30强"与"全球流通企业30强"在2002-2005年间的历史数据,根据名义汇率折算在这二者之间进行总体上的规模比较,结果显示:中国流通企业与外国流通企业在营业额和店铺数量上都存在非常大的差距,但这种差距正在逐步缩小。另一方面,如果考虑价格因素,从购买力平价的意义上考察企业的"实际规模",中外流通企业规模差距可能没有初看起来那么大。本文以沃尔玛为例,基于该公司1970-2007年间的财务数据揭示其成功的两大关键要素:(1)忠于主业、专业化经营;(2)稳定步伐、可持续发展。沃尔玛的成功经验不仅对中国流通企业实施规模赶超战略起着借鉴作用,也对部分企业在实施这种战略的过程中所表现出的浮躁有着重要启示。
Based on the data of"Chlnese top 30 distributional firms"and"global top 30 distributional firms'from 2002 to 2005 ,in addition to exchange rate - conversion, I design a size - comparison wholly and individually. The results show that there is a very large gap in turnover and in outlets between Chinese top 30 distributional finns and the global top 30 distributional firms. But this gap is being narrowed. On the other hand, if price- factor is considered,and from the viewpoint of purchasing power parity to see these firms' "real size", we may find that this gap may be not so obvious as it is on the first sight.
出处
《商业经济与管理》
CSSCI
北大核心
2008年第4期21-26,共6页
Journal of Business Economics
基金
国家社科基金项目"提高流通企业规模效率研究"(06CJY029)
关键词
中国流通企业
全球流通企业
规模比较
Chinese distributional firm
global distributional firm
size - comparison