摘要
本文以广电系统五家上市公司为样本,运用财务分析法考察了中国广电产业系统(包括子系统)合作竞争的总体效率。
Taking 5 listed TV & Radio corporations as a sample, the overall efficiency of the TV & Radio Industry, system (including the sub-systems) coopetition in China is examined with financial ,analysis.
出处
《新闻界》
CSSCI
北大核心
2008年第2期23-25,86,共4页
Journalism and Mass Communication
关键词
广电产业
合作竞争
绩效
TV & radio industry system coopefition performance