摘要
将电视购物作为消费终端这一定位的澄清,将直接导致电视购物从"广告"到"终端"的运营变革,在此基础上,再提出电视购物的规范管理对策,是电视购物走出低谷的一个有效路径。
Clarifying the location of TV shopping as a consumer terminal will lead directly to operation reform from ‘advertising＇ to ＂terminal＂ of TV shopping and, based on this, we give some advises about regular management of TV shopping, which is an effective path out of the trough.
出处
《新闻界》
CSSCI
北大核心
2008年第2期26-28,共3页
Journalism and Mass Communication
关键词
电视购物
定位
消费终端
规范化管理
TV shopping position consumer terminal standardized management
