实用·时尚——新媒介生态下《瑞丽》杂志的发展策略

Practicality and Fashion——Development Strategies of Rui Li Magazine Group in the New Media Conditions

本文通过《瑞丽》杂志集团这个个例的分析与解构,来探索在新媒介生态下传统的纸质媒体、平面媒体将如何站稳脚跟,迅速调整媒体结构,全面实现跨媒体的发展策略。

Analyzing Rui Li Magazine Group, the paper concludes the development stralegies for the traditional print media and graphic media to keep their advantages and readjust their structures quickly to achieve the goals of multimedia in the new media conditions.