北京奥运会——跨文化传播的新平台

Beijing Olympic Games——a New Platform of Multi-cultural Communication

本文认为,根据以往奥运会东道主的成功经验,北京奥运会应重点向世界展示的中国文化符号分为四大类:行为符号、实物符号、言语符号和颜色符号。

The paper considers that, according to the experience of the host countries before, there are four cultural symbols that the Beijing Olympic Games should focus on promoting： action symbols, object symbols, language symbols and color symbols.