摘要
娱乐化已在奥运电视节目中显示出了强大的生命力。本文通过分析奥运电视传播的娱乐化现象,解析奥运电视传播娱乐化走强的趋势。
The Olympic TV programs are showing more entertaining elements whether in the contents or in the forms. As a phenomenon of the commumcation, this will continue to be the hot topic for the people. In this paper, the entertaining Olympic TV communications is analyzed to reveal the future trend.
出处
《新闻界》
CSSCI
北大核心
2008年第2期90-91,94,共3页
Journalism and Mass Communication
关键词
奥运传播
电视
娱乐化
Olympic communication TV entertaining
