选秀节目品牌发展战略——以“超级女声”“快乐男声”为例

The Show Program Brand Development Strategy——Taking the Super Girl-voice and the Joyful Boy-voice as the Examples

本文从品牌移植和品牌创新两个维度分析湖南卫视选秀节目,从理论上总结其发展策略,它的经验值得业界重视和借鉴。

This article analyzes HuNan TV＇s show program from two aspects which are the brind transplantation and innovation, and it also concludes its developing strategy. Its experience can be learned by TV industry.