广告型证券分析中强化语的顺应性研究

An Adaptation Theoretic Analysis of Boosting in Advertising-featured Securities Analyses

广告型证券分析是一种借助电视媒体传播的有着深远社会影响的商业语篇,是证券咨询机构宣传自身的广告形式,以说服作为受众的个人投资者相信机构的股票投资能力为交际目的。强化语是出镜分析师选用的主要说服策略,本文运用Verschueren的语言顺应理论分析了强化语在此类语篇中的使用情况,指出强化语的选择是与交际双方的心理世界及所处的社交世界和物理世界相互顺应的结果。

Advertising-featured securities analysis is a type of influential commercial discourse spread through the channel of TV broadcasting. With advertising in nature, it is employed by investment advisers to win individual share investors＇ trust in their investment capability. Boosting is a major persuasive strategy utilized by analysts shown on TV. The present article applies Versehueren＇s adaptation theory to boosting and concludes that this strategy is the outcome of linguistic choices interadaptable with communicators＇ mental world, and the social world and the physical world they are in.