摘要
广告是一种特殊的文体，而广告语言是广告的核心内容。广告语言往往从不同的角度体现和满足读者的心理期待，从而激起读者对广告意图的认知、情感和意动，最终实现广告的目的。分析英语广告语言中映射的读者消费心理，有助于进一步认识英语语言在广告这种特殊文体中的应用技巧。
Advertisement is a special kind of style, and advertising language is the core content of advertisement. Advertising language, often from different perspectives, meet the readers＇ psychological expectations to stimulate readers to know and then like the intentions of the advertisement. Finally the purpose of advertising is realized. Analysis of readers＇ consuming psychology reflected in English language helps to further understand application skills of English language in this special style.
关键词
广告语言
消费心理
英语
advertising language
consuming psychology
English
