大学生审美需要与消费观的研究

Investigation and Analysis of the College Students' Esthetical Needs and Attitude Toward Consumption

据对教育部重大攻关项目"2003-2006年中国公民人文素质调查与对策研究"中有关中国大陆31个省市1090名大学生审美需要和消费观的数据进行了统计分析,结果表明:大学生审美需要强度普遍不高,女大学生审美需要强度显著高于男大学生;健康、理性消费是主流,大学生消费观地域差异显著而无显著性别差异;具有强烈审美需要的大学生不注重精神消费。

Bases on the significant attack project （2003-2006） ＂The Chinese citizen humanities quality investigation and the countermeasure study＂, the Education Ministry of China has analyzed about 1090 students＇ esthetical needs and attitude toward consumption from ,31 provinces and cities, the result indicates; （1） University students＇ esthetic need intensity is generally not high, and the female university students＇ esthetic need intensity obviously is higher than male university students. （2） The health and rational expense are mainstreams. The region difference of college students＇ attitude toward consumption is remarkable, but the sex difference is not, （3） The college students who have the intense esthetic needs is not pay great attention to the spirit expend. In this foundation, the paper has made thorough analysis to its origin, and has put forward feasible countermeasure.