大型购物中心项目开发的技术经济分析

Technomics Analysis:the Shopping Mall Project

购物中心是零售业发展到一定成熟阶段的产物。是作为零售管理与地产开发相结合，集购物、餐饮、休闲、娱乐于一体的商业复合业态。近年来，随着宏观经济的快速增长，许多大房地产商和零售商纷纷进入商业地产领域。如何对大型购物中心项目的开发进行技术经济分析，以及如何选择项目的经营发展模式是值得我们探讨和研究的。本文在分析国外成熟经验，同时结合国情的基础上，提出了对我国大型购物中心技术经济分析的思路和基本框架。

Shopping mall is the result when retail industry comes to a mature phase. It is a combination of retail management and real estate development, and a commercial estate whir shopping, dinning, leisure and entertaining. Recently, with the fast develop of macro economic, more and more successful land agents and retailer are entering the area of commercial real estate. How to analysis shopping mall projects from technomics, and choose management model are the problems worth to discuss. Based on the analysis of foreign correspondent experiences and combine with Chinese currentsituation, this paper suggests a basic framework on technomics analysis of Chinese shopping mall project.