提升竞争优势 打造强势品牌 韩泰轮胎中国本部董事长崔镇旭访谈录

Promote competitive advantage and establish strong brand An interview with Jin Wook Choi,board chairman of Hankook China

通过持续的品质改善及成本控制,韩泰轮胎将2008年中国市场重点战略设定为"拓展高端品牌战略"。围绕这一战略,我们将积极拓展高端汽车配套市场,加速拓展汽车后市场服务网络和渠道。

Hankook sets the major strategy at Chinese market in 2008 as ＂a strategy to exploit higher grade brand＂ by sustaining improvement of quatity and cost control;Around the strategy, we will actively exploit higher grade auto parts market; speed up developing service network and channel of automotive after-market.