中国新奢侈品消费的特点、发展趋势及企业商机

The Characteristics, Trends and Companies' Opportunities of New Luxury Consumption in China

随着中产阶级的形成,新奢侈品消费正在中国悄然兴起。本文首先解析了中国新奢侈品消费的主要特点和发展趋势,还指出了中国企业打造新奢侈品品牌的四大商机,即一是中国企业已经具有了很好的产品制造的基础;二是一些时尚品牌已经具备冲击新奢侈品品牌的实力;三是立足传统文化已成为企业打造新奢侈品品牌的"蓝海";四是打造新奢侈服务品牌正当时。

With the formation of middle class, new luxury consumption is rising silently in China. The paper firstly explains and analyzes the characteristics and trends of new luxury consumption in China. Finally, it indicates the four business opportunities that Chinese companies build new luxury brands. Namely, the first one is that Chinese companies have had a good basis of merchandise production, the second one is that some fashion brands have had the strength of becoming the new luxury brands, the third one is that traditional culture has become ＂the blue sea＂ that the companies build new luxury brands, the last one is that today is the best opportunity of constructing new luxury service brands.