浅析商品包装的创意与文化品位

Analysis on Merchandize Packaging Originality and Cultural Taste

现代社会中商品与我们关系越来越密切,商品包装对于商家和消费者来说都很重要。包装对商品销售具有一定的影响,对于商家和消费者来说它又是商品推销员,是消费者接触、了解、掌握商品信息的媒介。因此商品包装要符合顾客的购买心理,要从感情上打动消费者的心,这样的商品包装才能有销售力、吸引力、才能在同类产品中脱颖而出。本文将对商品包装的妆艺和文化品位展开讨论。

In modem society, merchandize has a closer and closer relationship with us, so the mercnandize packaging is very important to both businessman and consumers. Also packaging influences sales volumes. It serves as a salesman for both businessmen and consumers, and is the medium through which consumers contact, understand and have the knowledge of merchandize. In this regard, merchandize packaging should cater to the mentality of the consumers, conquering them emotionally to be able to help sell and attract people＇s eyes and stand out of the like products. The article will focus on the art and cultural taste in merchandize packaging.