摘要
为了能更好为企业制定品牌延伸战略服务,增加企业实现企业的品牌延伸的成功率,本文尝试选取营销环节中的营销渠道和产品价格两个因素作为突破口,针对营销渠道指出:产品线内的品牌延伸可共享企业的已有的渠道资源,针对产品价格指出,可以依据企业具体情况,采取价格向上延伸和价格向下延伸的策略。
In order to give service to formulate the brand extends strategy and in order to improve success ratio in the brand extends, place and price are studied in the paper, With regard to place factors, if the brand extend is in product line, the previous resources in place will be shared. With regard to price factors, the price extends upwardly and the price extends downward will be used in view of enterprise special details.
出处
《中国市场》
北大核心
2008年第10期138-139,共2页
China Market
