跨文化管理的观念、策略与沟通

Concept,Strategy and Communication in Cross-cultural Management

在经济全球化大发展的背景下,跨国企业越来越多,跨国经营越来越普遍,跨文化管理越来越带有普遍性。跨文化管理需要有正确的观念作为指导,需要讲究合适的策略,还需要有效的沟通技巧来进行不同文化背景的沟通与协调。

In the context of economic globalization, multinationals enterprises are expanding in number and multinational operations are increasingly popular so that cross-cultural management has become universal. Cross-cultural management requires the guide from correct concept and proper strategies, in addition to effective communication skills to facilitate the communication and coordination under different cultural background.